Client Overview - Monroe Bank & Trust

MBT Logo

What They Do:
Monroe Bank & Trust was a true community bank, locally-owned and operated since it was founded in 1858. It was also one of the country's most successful banks of its type. A key to MB&T's effectiveness in owning market share was its commitment to providing customers with exceptional service, real value and a legitimate community connection. Innovative product development was also extremely important. Continually conveying this was a primary strategy of its marketing initiatives.

How I’ve Helped Them:
Working with a Midwest advertising agency, I was an integral part of the full range of marketing services we provided. I took the lead in strategy formulation, creative development and creation of promotional materials. I also participated in client care and other activities.

Services I’ve Provided:
Brand Development
Strategic Counsel

Advertising - Print, Outdoor, Radio, TV
Advertising Jingle Development
Brochures & Printed Collaterals
Direct Mail
Point-of-Purchase
Community Event Concepts & Materials

Website
More

Length of Relationship:
12 years


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